To do this, we operate a system of five interconnected service solutions:
Clarity on which customers, why & how many of them are needed to deliver the commercial ambition.
Clarity on how the brand, business unit, product or service should be defined given the competitive & cultural context.
How to get early buy-in and adoption from different groups of stakeholders.
Clarity on the high gain creative & content needs given the competitive & cultural context.
Clarity on the best media channels, platforms & ecosystem given the commercial ambition.
We deliver this as a lean, liquid & value-driven service. Not a layered, lengthy & expensive process.
Help accelerate growth on a 3-year runway to IPO & beyond.
Re-energise the brand experience for advertisers and users.
Design, build and launch the SaaS version of a Managed Service.
Differentiate the flagship products for dealers/retailers and consumers.
Drive growth by building deep brand relevance for medium to large businesses.
Simon Calvert is the founder of The Change Station. A company that offers fractional Marketing Strategy consultancy for B2B brands. B2B Brands that need to successfully navigate the chaos of marketing change to find a new and reassuring sense of order.
As a result, he has learnt how to navigate the chaos of change. And how to make it commercially successful for clients by connecting brand ideas, brand experiences and creative content with media platforms, data, technology, and automation.
Companies: Merkle B2B, Gyro, M&C Saatchi, Mindshare, Digitas, FCB, Heresy, Proximity, Michaelides & Bednash, Euro RSCG, and Saatchi & Saatchi.
Vertical experience: Financial Services & FinTech, Technology (Hardware & SaaS), Telecoms & IoT, Energy & Decarbonisation, Automotive & Logistics, Media & Publishing, Retail & Commerce, and Professional Services.
Client experience: Adobe, Goldman Sachs, Vodafone, Salesforce, Meta, Sandvik, Grundfos, Pega, AWS, O2, Shell, Cisco, JLL, Brambles, Chep, Digital Realty, Sulzer, Ericsson, Santander, JP Morgan, Brother, Irwin Mitchell, Royal Mail, American Express, HSBC, and Virgin.